Experience the innovative Logic Compact vape pens like never before in this advert, inspired by the intricate mechanics of a Rube Goldberg machine and the cascading effect of dominos. Working with JAM we created a visually stunning sequence using photorealistic 3D animation.

To make it feel real, we started with a hand model, seamlessly transitioning into the animated action. This project, crafted for McCann Birmingham, was a collaboration with JAM SFX, who handled all the 3D animation. Jon Duncan composed the original music, adding to the captivating experience.

This was an interesting step into the world of 3D and being able to direct and brief 3D animators